Why You Want to Quit on Personal Growth

And how to succeed at it

To my beautiful paying subscribers, as a token of my appreciation for your support here on Substack, I’m sharing this quick little nugget just with you and only you. ;-)

-Brendan

Intentionality is your secret weapon in your war on mediocrity.
—Brian Moran & Michael Lennington, The 12 Week Year

I love the psychology of change and personal growth – maybe it’s because I’m slightly obsessed with unlocking human potential and seeing what we can evolve into.

One thing I’ve studied more closely than ever these past 5 years or so is what personal growth really entails – and what makes people quit on a good thing (and themselves) and sends them scampering back to their familiar comfort zone, tail between legs.

Every day people decide on goals they want to bring to life – but do not get clear on whether the psychological cost involved (temporary stretching beyond the comfort zone) is outweighed by actually achieving it.

This is a big mistake.